Copywriting. Scriptwriting. Branding. Social.
Over the past five years, I have had the pleasure of working with some great brands and agencies.
Let’s break it down…
FLAMINGO ESTATE
-COPYWRITER -EDITOR -UX
Flamingo Estate is lightning in a bottle — and for good reason. In just a few short years, they have become the touchstone for low-key luxury with their expanding line of all-natural bath and pantry products and beautifully curated weekly farm boxes that support community-sustained agriculture here in Los Angeles.
We joined forces for their legendary Holiday Gifting season: writing and editing PDPs for over 30 new offerings, planning and executing email and SMS cadence, reworking corporate gifting outreach, web copy and UX, and copyediting a seasonal cookbook.
This beautifully fleet-footed brand can pivot on a dime and bring ideas to market almost at the speed of thought. Helping them tell the story of each Holiday moment was an utter joy.
BÉIS
-COPYWRITER -SCRIPTWRITER -BRAND IDEATION
BÉIS is currently the fastest-growing brand in the travel space.
Our first collaboration involved conceptualizing and writing treatments + scripts for the launch of their now-legendary BÉIS ROLLER. That video was a huge success, garnering over 600k views on YouTube, living on the brand’s IGTV, and converting views to sales.
Since then, I have worked on their expansive and evolving collateral, including web copy, ad concepts, seasonal pop-up shops, product launches, and scriptwriting for their first two national commercials (OUT NOW).
BÉIS continues to win over fans at a dizzying pace. And few things are more satisfying than watching a great company achieve the success it deserves.
HEALTH-ADE
-COPYWRITER -EMAIL CAMPAIGN
Health-Ade Kombucha is the second-largest brand in the rapidly growing probiotic tea space — AND the most delicious.
Together with the brand and social media gurus at Hart & Highland, we executed a vibrant messaging campaign to boost brand awareness, community, and sales during the busiest quarter of the year.
The email cadence involved an optimized schedule beginning after Halloween and leading through BFCM into the New Year. Tiered modules included curated gift guides, exclusive playlists, product drops, brand education, sales codes, and more.
AMAZON
-COPYWRITER -EDITOR -PROOFREADER
We all know Amazon. But did you know that a big part of their Prime Day sales event involves harnessing the power of social media marketing through a program called the Amazon Creator Summit?
Working closely with experiential event producers at Another A Story, I wrote and edited all the copy for the Summit, including signage, pamphlets, and brand bios for companies like Hilton, Sulwhasoo, Dyson, and more.
VITRUVIAN TRAINER+
NORTH AMERICAN CAMPAIGN
-SCRIPTWRITER -CONCEPT DECKS
Who knew the future of fitness would be born in Australia?
Aussie fit-tech company VITRUVIAN needed fresh ideas to help launch the next iteration of their weightless training machine: the Vitruvian Trainer+. The goal was to raise eyeballs at the sleek design and proprietary technology while raising capital from a round of North American investments.
I teamed up with commercial agency 1DS to conceptualize and script assets designed to grow key demographics as part of a campaign that raised $15 million in funding and reached over 100k new consumers.
PETCO
-COPYWRITER -PUNCH-UPS
Was this hilarious and heartwarming “mom dogs” campaign for Petco super adorbs? Does a dog eat bacon bits embedded in the rug?
This special Mother’s Day collab had a video with no words. MuteSix brought me in to fix that. With a same-day turnaround, I delivered multiple options for each doggone scene to help this vid go viral.
NYX COSMETICS
-SCRIPTWRITER -STORY EDITOR -SCRIPT SUPERVISOR -1st AD
When a brand has very specific requirements, I not only write their script, I stick to it. This brand partnership between NYX Cosmetics and Triller had some strict guidelines and lofty aspirations for a 3-hour talent window. But how often do you get to watch Brandy, Jojo, and Lance do the “Bye Bye Bye'“ dance while wearing tiaras?
HOKA
-COPYWRITER
This collaboration combined one of the best cross-trainers in the world with some of the biggest influencers on social media. My job was to write compelling copy that would make the everyday aspirational — to show what drives people to get up and run.
The assets were part of a grassroots campaign that has helped Hoka grow by more than 50% year-over-year for the last four years.
L.A. FOOD FEST
-COPYWRITER
Alas, the foodie’s paradise that was LA Food Fest is no more. But when this Southern California cultural institution expanded into its location at the Santa Anita Racetrack, I had the delightful task of writing copy for the programs handed out to 15,000+ attendees.
This included crafting mouthwatering blurbs about each vendor and what made them special to get folks salivating the minute they stepped onto these hallowed grounds.